“Love your crooked neighbour, with your crooked heart”— W.H. Auden I first heard the word ‘metta’ during my first ten day Vipassana course in India. On the tenth day the teacher asked us to ‘project our lovingkindness to the world’ — I’m sorry what? Do I even have loving kindness…

I’ve worked with several founders over the years as a product/marketing strategist. Though these projects were spread across different industries and geographies, most of them had a common problem — the founder’s fear of branding. From my experience, most founders are intimidated by branding. They’ll keep branding for the end…

I’ve finished reading 70% of Matthew Dicks’s latest book “Someday is Today”. I’ve been a fan of Matthew Dicks, and I highly recommend his book Storyworthy. The first part of the book was mostly about realizing the importance of time. I agree we need to be aware of the limited…

A Customer Discovery Case study — I recently led a customer discovery bootcamp to validate the product hypothesis, identify the ideal customer profile (ICP), and get closer to the product-market fit. Through this bootcamp, we: Identified the primary target audience through user research Ideated, tested, and validated the messaging for the audience Delivered user flow designs…

I’ve recently set up my PKM system and I’d recommend every knowledge worker to try it out. If you’re interested in learning how I got started, you can find it in this post. The post received some good feedback and I learned that a Personal Knowledge Management system could be…

Two years ago, I completed my full time UX design diploma at BrainStation, Toronto. Having worked with UX designers in my previous roles, my goal was to gain a deeper understanding of the design process so that I can collaborate with designers more effectively. …

Sometime last year I read ‘How to take smart notes’ (HTTSN) by Sonke Ahrens and my relationship with reading and learning hasn’t been the same since. I’ll recommend the book to anyone trying to get more out of their reading. The book introduced me to Zettelkasten, a system of managing…

Over the years, I’ve realized the importance of engaging a professional photographer for personal events. Since I’ve been an avid photographer over the past two decades, I would rather not delegate this task, but I know better now. I was turning 40 last month and I wanted to throw an…

I’ve noticed the ‘right book’ manages to find me at the ‘right time’. Earlier this month I finished reading Four Thousand Weeks by Oliver Burkeman; and the timing couldn’t have been any better. The main premise (therefore, the name) of the book is that we all have around four thousand…