How to Name a Photo StudioA naming challenge from Reddit turns into a somewhat case study.2d ago2d ago
Published inChange Your Mind Change Your LifeFrom Rock Bottom to Reality: Why I Quit Drinking“First you take a drink, then the drink takes a drink, then the drink takes you.” — F. Scott FitzgeraldJan 30Jan 30
When Desperate Underdogs Changed Advertising“Creativity is the last unfair advantage we’re legally allowed to take over our competitors.” — Bill BernbachJan 20Jan 20
LEX review: The A.I. Writing Tool That Saved My Friendships“The most personal is the most creative.”Jan 11Jan 11
Three absolute essential brand books for foundersP.S.: None of them have ‘brand’ in their titleSep 11, 2024Sep 11, 2024
Personal Branding Wisdom from NikeFour Essential Lessons from the Marketing GiantAug 14, 2024Aug 14, 2024
Published inStartup StashHow to Win at Brand Naming: My Proven 4-Step ProcessStep-by-Step Case Study of naming a brand strategy agencyMay 29, 2024May 29, 2024
The Warmth and Wonder that’s GuadalajaraFate seemed to have a hand in guiding me to Guadalajara earlier this year. Sometime last year (in fall), at a cafe I frequent, I was…May 27, 2024May 27, 2024
